"A family located in North London is looking for an extraordinary and qualified tutor to support their most junior child on his first steps to growing into an British gentleman."
Upon seeing this advertisement, you might naturally skip the phrase "initial stages" as just figurative language.
Yet, it may be the crucial aspect of this unusual employment listing, as it seeks to find a tutor for a one-year-old.
Hundreds of submissions have since been received since the anonymous family advertised their search for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
In recent few weeks, the listing has gained interest across the media, with many wondering why?
Innovative Idea
The CEO, head and founder of an education consultancy, which is supporting the family in their search, stated that notwithstanding initial doubt, he viewed the idea "far sighted", and "innovative".
When he met the family, he noted they appreciated the unusual nature of their requirement, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that point "cultural bias had by then set in".
What exactly does the family indicate by "cultural predisposition"?
It's "everything", Adam answered. "The manner you eat, the manner you speak".
He said the firstborn had absorbed "extremely delicate, non-verbal cues" from the family, and had taken on their cultural ways. The family informed him they wished to avoid the same situation to recur with their new baby.
The intention: To hire a UK tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Natural Absorption
"A great deal of the education at the beginning here is rather acquired indirectly," said the expert.
It's through this natural absorption that the family are aiming the child will pick up the UK customs they wish to cultivate.
Adam said the tutor had to be an individual who attended "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor must be the appropriate candidate, they'll be performing things they aren't even aware they're doing, effortlessly," he added.
Money No Object
The family informed the expert the selected educator should ideally also have knowledge of or passion in equestrian activities, alpine skiing, the arts and musical activities so as to influence the child in a wide range of interests.
More than that though, he said the family hoped the tutor to enrol the child on a range of classes so the child would be "horseback riding and picking up an tool by the time they are approximately three years old".
In the family's minds, assisting their son develop into a "UK sophisticate" will bring about achievement and provide access.
"For all the rights and wrongs of that, because it's definitely a class statement," he adds.
But, despite all this tutelage in "UK identity", would the child absorb what is termed cultural leaning from the globally influenced family he resides with anyway?
"Yes", answered he. "The family understand this could fail, but they've just taken the perspective of, 'we should try and we'll proceed as quickly as we can', because the cost of it is not a concern," he stated.
Idealistic and Unrealistic
There are some in the education sector who express similar doubts.
Another CEO, head and founder of an educational organization, who also offer individual instructors, commented that "the process of embracing two identities, or actually, becoming oneself, is something that must be grown into, not designed."
He wrote that he had moved from the Far East to the UK at the age of seven, and had been educated knowing and practicing both cultures. He went on to learn at a prestigious UK institution.
"The concept that a single person can act as a living vessel of Britishness, a person who can possibly transfer the qualities of a British gentleman upon a infant child, seems to me naive and unfeasible," he wrote.
"From my perspective, engaging a distinctly UK tutor from babyhood will not necessarily produce the goal they want.
"I wasn't provided with such a figure, and nevertheless I have been privileged enough to experience many of the experiences they aspire for their son."
He stated: "The reality is, personal identity should not be dictated from the outside influences; it must be selected, and it must come from within."
Buying Britishness
Of course, English culture is something the CEO hopes can be instructed – and commercialized.
"I think the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating
